Search today feels a lot more like conversation than code.
Instead of typing a few words, people ask full questions, like they’re talking to a real person. “Where can I get my car fixed nearby?” or “What’s the best bakery open right now in Wallingford?”
Behind those questions, AI tools (like Google’s new summaries or ChatGPT) read through websites and pick the ones that sound clear, trustworthy, and helpful. That’s why your site’s structure, wording, and local details matter more than ever.
That’s why your website still matters, but how it’s written and organized matters even more. Generative Search Optimization (GSO) and Generative Engine Optimization (GEO) ensure your business is the one AI systems choose to quote and customers choose to click.
I help make sure your business is the one AI recommends and your neighbors recognize, so when someone asks an AI who to call, it says you.
The Way People Search Is Changing
What’s Different About Generative AI Search?
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AI summaries get attention first.
Users often read AI overviews before clicking links. AI tools pick answers from websites that are structured, optimized, and trustworthy. Without that, even a great local business can get overlooked.
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Questions sound more natural.
Instead of searching short keywords, people are asking who, where, and what questions, often with qualifiers like near me, affordable, good, best, reliable, open now.
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Search + AI work together.
If your website is AI-optimized and has strong local SEO, you’re more likely to be both quoted in the AI summary and the site they click into.
Your potential customer reads the AI overview, then clicks through to the website that looks most trustworthy and local.
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Websites still matter.
The AI summary pulls an answer from websites with clear service pages, FAQs, and local information.
When we revamp your site, we don’t just make it look good, we future-proof it for how people search today and how they will search tomorrow.
Why Generative AI Search Matters for Your Business
Search is changing fast. AI tools like Google’s AI Overviews, ChatGPT, and voice assistants now summarize answers before anyone clicks a link. We build websites that look great and are ready to be discovered in Google, AI, and voice search. See what we have done for other clients.
Not long ago, people would type a few words into Google, scroll results, and click a link. But today, AI-powered search is reshaping how customers find answers.
That means if your website isn’t structured for AI plus traditional search, you could be invisible, even if you’ve invested in SEO before.