Running a business in Connecticut is hard work. Whether you’re a carpenter, baker, dentist, landscaper, lawyer, electrician, or manufacturer, your days are already full taking care of your customers and keeping things running. The last thing you should have to worry about is figuring out websites, Google, or the newest AI tools.

I’ve always believed that marketing works best when it’s personal, when you truly understand the people and communities you’re trying to reach.

That started early for me. When I was young, I used to help my dad with brochures for his renovations and waterproofing business. It was the days before the internet: we’d use the Yellow Pages and I’d hand-address mailers to local churches and organizations. Those evenings at the dining room table were my first lessons in small-business marketing: understanding your audience, making things look professional, and caring about how people find you.

Today, after 15+ years in professional digital marketing and product management, leading campaigns and building digital experiences for major national brands, that same local, hands-on mindset still guides me. I understand both sides: the craft and hustle of a small business, and the strategic, data-driven world of corporate digital marketing.

That’s what Generative Reach was built around, blending small-business empathy with enterprise-level expertise. I help Connecticut businesses show up where people (and AI) are searching, so you can stay focused on your work, your team, and your customers.