FAQ
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Do I really need to redesign my website if it already works?
If your site looks outdated, loads slowly, or isn’t mobile-friendly, customers may click away before they even call you. A site redesign or refresh makes sure your business looks modern, trustworthy, and is easy to find on Google and in AI search tools.
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What is included in a website redesign?
Every website build includes a fresh design, mobile optimization, copy refresh, SEO setup, and future-proofing for Generative AI search. Learn more about what we offer on our Services page.
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What is Generative AI search and why does it matter for my small business?
Generative AI search is when tools like Google AI Overviews, ChatGPT, or Bing Copilot give people direct answers instead of just links. If your website isn’t structured for this, your business may not show up. We optimize your site so it’s discoverable in both traditional Google search and AI-powered results. You can read more about Why AI Search Matters.
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Can I update my site myself if I’m on a website care plan?
Yes, of course! You’ll always have access. Think of us as your partner. You can make changes when you want, and we’ll handle the technical and SEO details in the background.
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How do you help small businesses with local search?
I focus on how real people search in your town, not just using keywords, but asking questions. For example, instead of “dentist Bristol, CT” customers now ask things like “best dentist near me with same-day appointments.” I make sure your site is ready for both.
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What happens if I don’t update my website after it goes live?
Websites need care, just like cars or homes. Without updates, sites can get slow, outdated, or even break. My care plans keep everything running smoothly so you don’t have to worry about it.