Frequently Asked Questions

  • Do I really need to redesign my website if it already works?

    If your site looks outdated, loads slowly, or isn’t mobile-friendly, customers may click away before they even call you. A site redesign or refresh makes sure your business looks modern, trustworthy, and is easy to find on Google and in AI search tools.

  • What is included in a website redesign?

    Every website build includes a fresh design, mobile optimization, copy refresh, SEO setup, and future-proofing for Generative AI search. Learn more about what we offer on our Services page.

  • What is Generative AI search and why does it matter for my small business?

    Generative AI search is when tools like Google AI Overviews, ChatGPT, or Bing Copilot give people direct answers instead of just links. If your website isn’t structured for this, your business may not show up. We optimize your site so it’s discoverable in both traditional Google search and AI-powered results. You can read more about Why AI Search Matters.

  • Are GEO and GSO the same thing?

    In practice, yes. I often use GEO (Generative Engine Optimization) and GSO (Generative Search Optimization) interchangeably.

    Both describe the process of helping your business show up in AI-driven search experiences, like Google’s AI Overviews, ChatGPT, and Perplexity.

    The goal is the same, to make sure your website and content are structured, written, and tagged in a way that AI systems can understand, summarize, and recommend your business accurately.

    If you want to get technical:

    GEO emphasizes optimizing for “answer engines” (AI assistants and chatbots).

    GSO emphasizes optimizing for “AI search results” (Google’s AI Overviews, Bing Copilot, etc.).

    But the strategies and best practices overlap heavily, and what matters most is that your content is clear, trustworthy, and machine-readable.

  • Can I update my site myself if I’m on a website care plan?

    Yes, of course! You’ll always have access. Think of us as your partner. You can make changes when you want, and we’ll handle the technical and SEO details in the background.

  • How do you help small businesses with local search?

    I focus on how real people search in your town, not just using keywords, but asking questions. For example, instead of “dentist Bristol, CT” customers now ask things like “best dentist near me with same-day appointments.” I make sure your site is ready for both.

  • What happens if I don’t update my website after it goes live?

    Websites need care, just like cars or homes. Without updates, sites can get slow, outdated, or even break. My care plans keep everything running smoothly so you don’t have to worry about it.

  • How long does it take to build or revamp a site?

    Most projects take 5–10 weeks from kickoff to launch. Smaller refreshes can move faster depending on content readiness.

  • How soon will I see results from SEO or AI optimization?

    Local and AI search results improve gradually. Most clients start noticing movement in search visibility within 30–60 days, with stronger traction by 3–6 months.

  • Will I have to write all the content myself?

    Not at all! I’ll guide, edit, and optimize your content for search and AI readability. We’ll use your authentic voice, just more strategically.