Belle Vie Café: Digital Refresh for a Shoreline Favorite
A full menu rebuild, new homepage story, and SEO makeover for a café known for wholesome, made-with-care meals.
Belle Vie Cafe: website rebuild
Belle Vie Café is a cozy, two-story shoreline café serving wholesome, made-from-scratch dishes with gluten-free, vegan, keto, and paleo options. The food is exceptional, but their website didn’t reflect the experience customers had when they walked through the door.
Before the redesign:
The menu was locked in image files, making it unreadable on mobile and nearly invisible to Google or AI search.
Key information like hours, location, and dietary options was hard to find or buried.
The homepage didn’t tell Belle Vie’s story, point of view, or what makes them special.
The site had no strong SEO or local search foundation, making it difficult for new customers to discover them online.
The website didn’t capture the warm, clean, handcrafted feeling the café is known for.
Belle Vie needed a site that felt like them, welcoming, wholesome, and easy to use, and one that helped new customers quickly understand what they offer and how to visit.
How Generative Reach helped:
A Homepage That Feels Like Belle Vie
We redesigned the homepage to match the real café experience, warm, bright, wholesome, and handcrafted. The new hero messaging clearly communicates what Belle Vie offers, and the page guides visitors through the story of the café, the food, and the community it serves.
Built From Scratch for How People Search
The original menu lived inside images, making it invisible to Google and nearly impossible to use on mobile.
We rebuilt the full menu in clean, accessible text format with clear categories, pricing, and dietary notes so customers can quickly scan and find what they want and search engines can understand the offerings.
Clear, Confident Storytelling
We wrote all new content to reflect Belle Vie’s values: real food made with care, inclusive options, shoreline charm, and everyday hospitality.
A new “Meet the Chef” section introduces Alex in a warm, approachable way that builds trust and connection with new guests.
A Smoother, More Helpful Customer Journey
From the homepage to the menu, FAQs, local art, and ordering options, the new site gives customers clear paths to:
explore the menu
place an order
get directions and hours
learn about dietary options
discover local artists featured in the café
Everything is simple, mobile-friendly, and intuitive.
Ready for Local & AI Search
Behind the scenes, the site is now structured for how people search today:
improved heading and page structure
local keywords woven naturally throughout
accessible alt text on all images
consistent NAP information
clean navigation and internal linking
optimized copy for gluten-free, vegan, keto, brunch, crepes, and shoreline CT searches
Belle Vie is now visible to customers searching for exactly what they offer, especially those with dietary needs.