Websites aren’t “set it and forget it” anymore. Between changing search algorithms, AI results, and shifting customer habits, your site needs regular care to stay visible and trustworthy. This post breaks down why ongoing updates and small improvements make such a big difference and how keeping your site fresh helps your business keep shining online.

Search is changing fast and AI Overviews are rewriting how people in Connecticut discover local businesses. Instead of scrolling through links, customers now get instant summaries from Google’s AI, built from the websites it trusts most. Learn what this shift means for small business owners, why clarity and consistency matter more than keywords, and how to make sure your business shows up where it counts.